Search engine optimization, or SEO, is a crucial component of digital marketing that has become increasingly popular in Singapore over the past few years. It’s an effective way for businesses to improve their online visibility and attract more clients. In this article, we’ll explore the fundamentals of SEO and how it can help your business succeed in Singapore. At its core, SEO involves optimizing your website to rank higher on search engine results pages (SERPs). This can be accomplished through a variety of factors, including keyword research, on-page optimization, technical SEO, local SEO and link building. Keyword research involves identifying the specific terms and phrases that people use to search for products or services related to your business. By targeting these keywords in your content and metadata, you can improve your chances of appearing at the top of SERPs. On-page optimization refers to optimizing the content on individual pages of your website to be more easily underst...